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Software Delivery · Multiple locations · Fully Remote

Salesforce (Marketing) Tech Lead (PL)

Note: The role requires US time zone alignment (1:00 pm - 8:00/9:00 pm CET)

We are seeking a Salesforce Tech Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.

You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.

Key Responsibilities

Strategic & Solutioning

  • Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.

  • Design account-based and B2C marketing solutions leveraging Salesforce capabilities.

  • Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.

  • Collaborate with stakeholders to align marketing technology with account management processes.

Operational & Execution

  • Build and manage journeys, automations, and personalization in Marketing Cloud Next.

  • Execute ABM and B2C campaigns across email, SMS, and digital channels.

  • Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud.

  • Monitor campaign performance and optimize engagement and conversion.

Qualifications

  • 5+ years in marketing technology roles, with 3+ years hands-on experience in Salesforce Marketing Cloud.

  • Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation).

  • Knowledge of Account Management and ABM strategies, plus experience in B2C marketing.

  • Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows.

  • Ability to translate business requirements into technical solutions.

  • Excellent communication and stakeholder management skills.

Preferred Qualifications

  • Salesforce Marketing Cloud and/or Data Cloud certifications.

  • Familiarity with APIs, ETL tools, and integration frameworks.

  • Experience in global marketing operations and compliance standards.

Department
Software Delivery
Role
Software Engineer
Locations
Gdansk (PL), Lodz (PL), Cracow (PL), Bialystok (PL), Poland (PL), Szczecin (PL), Wroclaw (PL), Warsaw (PL)
Remote status
Fully Remote
Hourly salary
PLN140 - PLN160
Employment type
Contract

About Spyrosoft

Spyrosoft is an authentic, cutting-edge software engineering company, established in 2016. In 2021 and 2022, we were among the fastest growing technology companies in Europe, according to the Financial Times. We were founded by a group of tech experts with established backgrounds in software engineering, who created an ‘engineer-to-engineer’ workplace, powered by enthusiasm, fairness and authentic relationships. Having a unique offering, which bridge the gap between technology and business, we specialise in technology solutions for industry 4.0, automotive, geospatial, healthcare & life sciences, employee experience & education and financial services industries.

Founded in 2016
Co-workers 1800+
Turnover 104M
Software Delivery · Multiple locations · Fully Remote

Salesforce (Marketing) Tech Lead (PL)

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